To better understand how you can rank your content higher in the search engines, you need to first understand how search works. In fact, 75 percent of those searches start on Google. Let’s break it down even further: The majority of online searches begin with a search engine like Google. It’s not easy, but that’s what SEO marketing is all about. For anyone to find it, you need to rank above all the other websites with recipes for vegan lasagna. If you wrote an article about making vegan lasagna, you’d want people to find your recipe. When someone types “vegan lasagna” into Google, they’re likely looking for a recipe, ingredients, and instructions on how to make it.

To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something. The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. SEO is the process of taking steps to help a website or piece of content rank higher on Google. SEO stands for search engine optimization. Do you want to learn everything about SEO? Before I teach you how it works and how to do it, let’s first go over the definition of SEO, and then we will dive into how SEO works.

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